The Big Brother countdown is on, featuring some of the biggest names in Irish celeb land.

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Donegal beauty Maria McCole has been tipped as one of the favourites to be crowned this year’s Rose of Tralee according to Boylesports.

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Album releases by PJ Harvey and Adele lead the betting, at 2/1 and 11/2 with Boylesports respectively, to be awarded the Barclaycard Mercury Prize after the shortlisted contenders were announced earlier today.

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Northern Irishman Darren Clarke is now the odds-on favourite to be crowned both the RTE and BBC Sports Personality of the Year.

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Boylesports have installed Gino D’Acampo as the 5/1 favourite to replace Jamie Oliver as Sainsbury’s ambassador after their 11 year partnership concludes.

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After electing Elton John and David Furnish to be godfathers to two of their three sons, the Beckhams are bound to ask their other famous pals to be godparents of their first daughter and Boylesports make American chum Eva Longoria 5/1 favourite to be god-mum.

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The betting odds for the 2011 Rose  of Tralee, as Texas Rose, Danielle Ybarra jumps to the top of the betting market to pick up this year’s prestigious honour.

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Dublin beauty, Hannah Devane, has become the front runner to be crowned this year’s Miss Universe Ireland according to Boylesports.

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