BoyleSports & RTE 2FM Hosting Cheltenham Preview Night
As part of their two year sponsorship of RTÉ Racing, BoyleSports are teaming up with the ever popular 2fm sports show Game On, to broadcast a live Cheltenham Preview on Wednesday March 4th from Leopardstown Racecourse.
The live preview will be hosted by 2fm’s Hugh Cahill and the panel will consist of trainer Gordon Elliott, Cheltenham Gold Cup winning jockey, Davy Russell, RTÉ TV Pundit and trainer Ted Walsh as well as BoyleSports’ Leon Blanche on hand with all the betting odds.
The event will be hosted at Leopardstown Racecourse with listeners able to tune into 2fm’s Game On from 7pm to hear the big races previewed. After the programme finishes at 8pm the show will continue with all footage available online afterwards.
Each panel member will be given a €500 charity bet on the night to put on their Cheltenham Festival tip with all winnings going towards the Irish Injured Jockeys Fund.
Leon Blanche, Head of Communications at BoyleSports said “We are delighted to be teaming up with the ever popular 2fm’s Game On show to broadcast a Live Cheltenham Preview before the anticipated showdown commences at Prestbury Park.”
He added “With a panel of top class trainers and a Cheltenham Gold Cup winning jockey, we hopefully will be able to provide the listeners with some guidance and we at BoyleSports also wish the panel the very best of luck with their charity bets. All winnings will be going to the Irish Injured Jockeys Fund, a charity that BoyleSports work closely with on a regular basis.”
The Cheltenham preview with 2fm’s Game On is part of the two-year deal which sees BoyleSports feature prominently in all RTÉ racing coverage on television, radio and online. BoyleSports will also appear on RTÉ’s In-Vision split-screen television advertisements across all of RTÉ’s Irish racing coverage.
RTÉ and BoyleSports will develop innovative integrations between live television and mobile applications to support the ever-increasing number of sports fans who are watching racing while multi-tasking through their mobile devices.
Dermot Rigley, Commercial Manager, RTÉ Sport said: “Offering cut-through across all platforms under one brand is RTÉ’s unique offering to the market. Irish racing remains on terrestrial free-to-air television and BoyleSports has secured a powerful association with Irish Racing across all of RTÉ’s market-leading platforms. This partnership is a great endorsement of RTÉ Sport’s output and their powerful audience reach and we’re delighted to do our first ever Cheltenham preview outside broadcast live from Leopardstown Racecourse.”