Best…And Worst…New Football Shirts!

Manchester City stayed open late last night to flog their new ‘Sterling 7’ jerseys, and we hope they were busy.

At £71.50 a pop, they’ll need to sell almost 700,000 of them to cover his transfer fee. But some clubs will have no problem shifting jerseys, as they actually look good. Here’s a pick of some of the best new football shirts along with some dubious efforts.


Leeds United
Leeds United’s business dealings in recent years have had a huge negative impact on the club.

But their dispute with shirt sponsors Enterprise Insurance has resulted in this little beauty – clean, nostalgic and a nod back to a time when gaudy sponsors’ logos didn’t exist.

Rayo Vallecano
Not the nicest looking shirt you’ll ever see, but worth buying for its philanthropic purposes.

There’ll be a crock of gold at the end of the rainbow emblazoned across the front of the jersey, with €7 from each sale to be distributed to seven different causes symbolised by the rainbow emblazoned across the front. Amongst those to benefit will be cancer charities (red), people with disabilities (orange), those who have given up hope (yellow), environmental issues (green), child abuse charities (blue), domestic violence (purple) and LGBT causes symbolised by the rainbow.

Old school kit manufacturer Le Coq Sportif again demonstrate that less is more with this new number for La Viola.

Nottingham Forest
Forest mark their 150th anniversary with a nod back to the club’s most successful era. It’s unlikely they’ll be winning European Cups again any time soon, but at least they’ll look good.

The Serie A side consistently produce some of the most aesthetically-pleasing football shirts, and this season is no different. Their new away effort comes with a subtle map of the city embedded into the shirt, symbolising the club’s history and links to the Italian capital.


Hull City
They may have been denied changing their name to Hull Tigers but Flamingo Land? Flamingo Land? No wonder the players modeling their new shirts don’t look happy.

Porto’s home jerseys have been consistently excellent over the years, which makes the new away kit even worse. It’s brown. With what looks like tyre marks in a lighter shade of brown. That’s all you need to know.

V-Varen Nagasaki
Spanish side Cultural y Deportiva Leonesa were ridiculed last summer for launching a bizarre tuxedo-inspired shirt.

Japanese club V-Varen Nagasaki have gone one better – or worse – launching not one, but two tuxedo-inspired shirts to celebrate their 10th anniversary.

Gainsborough Trinity
Non-league side Gainsborough Trinity will certainly look like Oddballs parading this kit next season. Although, we’re not sure if the colours and patterns will actually celebrate their manliness.