Birmingham City Strike New Sponsorship Deal With BoyleSports

Birmingham City Football Club have agreed a new principal partner deal with BoyleSports until the end of the 2020/21 season.

The agreement, which is the Blues’ biggest sponsorship deal in more than a decade,

…will see the BoyleSports logo adorn the front of the men’s team playing kit and replica shirts.


Established by John Boyle in 1982, BoyleSports is Ireland’s largest independently owned bookmakers with more than 250 stores across the country. They are a family-owned bookmaker, which has always set itself apart by offering a better customer experience, whether in-store or on their faster than ever mobile app.

The deal is more than just a sponsorship, however, as the bookmaker aims to engrain BoyleSports’ brand into the greater Birmingham community and forge a long-lasting relationship with the people of Birmingham through local support.

Ian Dutton, Chief Commercial Officer for Birmingham City FC, said: “We are delighted and thrilled to be welcoming BoyleSports as the club’s new Principal Shirt Partner. Throughout our discussions with them it was clear that they identified the club as the perfect avenue to support their ambition to conquer the UK market.”

“We were also extremely impressed with the way they want to give back to the fans and the local community, so we can look forward to some unique activations that will benefit the club, fans and our great city.”


Leon Blanche, Head of Communications for BoyleSports said: “We are absolutely thrilled to be on board and proud to be pledging ourselves as Birmingham City’s principal partner. It’s an honour to be joining forces with a club steeped in history and tradition and we believe it’s a perfect match between a club and company who are on the same page in terms of our huge ambitions.”

Bet on BoyleSports’ Birmingham City FC specials here.