BoyleSports Agree Principal Partner Deal With Coventry City

BoyleSports has agreed to become the main sponsor of Coventry City Football Club.

The “Principal Partner” agreement, which covers the 2020/21 season, will see the BoyleSports logo adorn the front of the playing kit and replica shirts next season.

Established by John Boyle in 1982, BoyleSports is Ireland’s largest bookmaker which now boasts over 300 shops in the UK and Ireland.

BoyleSports’ expansion into the British retail market began last year with the acquisition of 13 stores in the Midlands, including three in Coventry.

It has since expanded its Midlands presence to 19 shops while also adding an additional Coventry store to bring its total number of shops in the city to four, at Holbrook Lane, Stoney Stanton Road, Foleshill Road and Cross Cheaping.

During that time, BoyleSports has also invested significantly in all of its new Midlands outlets, adding a bank of new screens and completely renovating each shop to bring to our new customers in the Midlands the same quality of service and shops that BoyleSports’ Irish retail customers have enjoyed for years.

Conor Gray, CEO for BoyleSports, has welcomed the new deal.

He said: “Having chosen the Midlands to be the base for our expansion into Britain, we are proud to cement our commitment to both Coventry and to the wider Midlands area with this deal.

“We see exciting times ahead for BoyleSports in the Midlands, and with their recent promotion to the Championship, we wish Coventry City FC all the very best in their upcoming season.”