BoyleSports Extend Birmingham City Sponsorship By Two Years

BoyleSports have agreed to extend their sponsorship deal as principal partner of Birmingham City Football Club by a further two years.

The original agreement was signed in 2019 and was the Blues’ biggest sponsorship deal in more than a decade. The extension will now see the BoyleSports logo continue to adorn the front of the men’s team playing kit and replica shirts until at least the end of the 2022/23 season.

Established by John Boyle in 1982, BoyleSports is Ireland’s largest retail and most successful independently owned bookmaker, which now boasts almost 350 shops in the UK and Ireland having expanded its presence in the Midlands with the acquisition of 19 shops.

Welcoming the new deal, Conor Gray, Chief Executive Officer for BoyleSports, said:

BoyleSports are both delighted and proud to announce that we have signed up to a two-year extension of our existing relationship with Birmingham City Football Club as their principal partner.

“The Midlands, where we have established a network of BoyleSports shops and an expanding online business, is very important for us and the partnership with BCFC helps further enhance our commitment to the Club and the area.

“BoyleSports are very excited about the Blues’ plans for the next two years and we look forward with great anticipation to the next steps in the path of this exciting partnership. KRO.”

Ian Dutton, Chief Commercial Officer at Birmingham City FC, said: “It is no secret that the sports industry has been severely impacted over the past 18 months, so for Boylesports to pledge its future to the Club before the season has finished is fantastic news for players, staff and fans alike.

“The working relationship has been fantastic. Led by James Corrigan (BCFC – Commercial Manager) and Eimhear Breen (BoyleSports – Brand & Sponsorship Manager), plus our collective wider marketing/communications teams, we have been able to lay down some solid foundations for the future.

“On behalf of the board and everyone associated with the club, I would like to thank BoyleSports for their continued unconditional support for the next two seasons.”