BoyleSports Receives Industry Award For Safer Gambling
BoyleSports has been awarded the industry’s highest accolade for its safer gambling processes.
BoyleSports Commitment To Safer Gambling
The company has been awarded an Advanced Level 3 certification in GamCare’s Safer Gambling Standard, which recognises companies that show high standards of player protection for its online gambling activities licensed in Great Britain.
The Safer Gambling Standard is a UKAS accredited independent quality standard that assesses and measures player protection processes in gambling businesses. This assurance allows individuals to identify businesses who place safer gambling at the forefront of their organisations and who are continuously looking to further improve their efforts towards minimising gambling harm.
Commenting on the Safer Gambling award, Hayley Smith, Group Director of Compliance at BoyleSports, said:
“In the run up to Safer Gambling Week which takes place from Monday 13th November to Sunday 19th November, this award is a great acknowledgement of how BoyleSports acts to ensure player safety. We are committed to continuing to set high standards of social responsibility and working towards further improvements to minimise the risk of our customers experiencing gambling related harm.”
The timely recognition comes as BoyleSports and its industry peers prepare to promote Safer Gambling Week to raise awareness of safer gambling in Ireland and the United Kingdom.
The week of cross-industry promotion and its ‘Let’s talk about safer gambling’ theme runs from 13th – 19th November inclusive and BoyleSports, which has operations in Ireland, the UK, South Africa and South America, has given its full backing to the initiative.
BoyleSports will support Safer Gambling Week through sustained campaigns on its online and social media platforms and throughout its retail estate.
Following on from its recent new brand campaign entitled ‘Choose Wisely’, BoyleSports will be running a 30-second bespoke version of its brand ad which encourages consumers to ‘take time to think’ and also affirms that ‘sometimes the wisest decision is not to bet’.
Aimee Prendergast, Director of Marketing at BoyleSports, said:
“Before we created our new brand campaign, player safety and responsible gambling was at the forefront of our minds. We are very proud to see our ad live in a very important week for the industry and I’m delighted to see this reinforced by our new accreditation from GamCare, recognising the work BoyleSports is doing when it comes to responsible gambling.”
Safer Gambling Week is designed to drive awareness of how to approach gambling more safely, the tools available to help customers gamble more safely all year round, and the sources of further advice and support for those who need it.
BoyleSports is committed to safer gambling and people can learn more about a whole range of tools, help & advice on its website safergambling.boylesports.com.
More details on Safer Gambling Week are available on the campaign websites below and on Facebook, X and Instagram with hashtag #SGWeek23.
Remember, always gamble responsibly. Here’s our Safer Gambling Guide.
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