Crusaders x BoyleSports BSI

BoyleSports Strike New Sponsorship Deal With Crusaders F.C.

BoyleSports has signed a deal to become the official sponsor of Northern Ireland Football League (NIFL) Premiership side, Crusaders F.C.


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The minimum three–year deal will start at the beginning of the 2023/24 football season, marking the club’s 125th anniversary.

Established in 1898, Crusaders is one of Northern Ireland’s oldest and most successful football clubs. Based out of Seaview stadium in North Belfast, “The Crues” have won 30 senior trophies, including seven league titles.

Under the terms of the sponsorship deal, BoyleSports’ name will appear on the front of Crusaders’ playing kit and replica shirts.

BoyleSports is a family–owned firm established by John Boyle, who opened his first shop in Markethill, County Armagh in 1982. Ireland’s largest privately owned bookmaker boasts over 360 shops across Ireland and the UK.

John Boyle, BoyleSports Chairman, said: “There are exciting times ahead at both Seaview and BoyleSports, so we are thrilled to sign up as principal sponsors of Crusaders at such an important moment in their history. Hopefully our support will help the club build on its recent successes.

“BoyleSports has a long–term commitment to Northern Ireland, where we now have 45 retail stores and are continuing to grow.  A community-based team with big aspirations like Crusaders is not only a perfect fit for our brand, but it reinforces our growing presence in Northern Ireland.”

Ronnie Millar, Chairman of Crusaders said: “Having a supportive sponsor is very important to a team such as Crusaders, which has come a long way in recent years but still has unlimited potential to improve as a team and a club. Given its commitment to Northern Ireland, we are delighted to welcome BoyleSports as our title sponsor. I look forward to working with them as we bring Crusaders to new heights.”

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